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Introduction
"It's so easy and convenient to use. I just need to upload the photos and the finished photos are ready just minutes later. It saves me a lot of time!"
The Challenge
Image Editing Nightmare: 7EAST's Monthly 20-Hour Struggle
7EAST, purveyor of exquisite jewelry, crystals, and fashion accessories, grappled with a crippling monthly challenge. Their diverse product range demanded intensive image editing under crushing deadlines. Each item required painstaking manual adjustments to ensure consistent margins, adhere to strict brand guidelines, and meet marketplace standards. This Herculean task devoured over 20 hours every month, with staff burning the midnight oil to complete it. The risk of inconsistencies loomed large, threatening brand integrity. As one exhausted team member confided, "We're drowning in pixels, racing against the clock. It's like trying to craft perfection with one hand tied behind our back.
Subject Aware Snags: When Product Photos Refuse to Play Nice
Every month, hundreds of new product photos flooded in, each demanding meticulous editing to meet strict website criteria. On-model shots required careful alignment within the frame, while product images needed both precise positioning and clean white backgrounds. The most daunting challenge? Maintaining size consistency across this vast array of accessories. If a bracelet appeared slightly larger than a necklace, or a scarf dwarfed a handbag, the entire visual harmony of the website would crumble. This pixel-perfect precision consumed countless hours, with editors painstakingly adjusting each image. The stakes were high: even minor inconsistencies could create an incohesive, unprofessional look, potentially driving away customers and tarnishing the brand's carefully cultivated image. As deadlines loomed, the team found themselves caught in an endless loop of resizing and realigning, desperately trying to achieve visual uniformity in a sea of diverse products.
About Company
7EAST is a fashion accessories company founded by a mother daughter duo in Sweden in 2014. With a passion for fashion and a drive to assist others in making an impression, they offer unique and playful accessories inspired by creative rebels, nature and Eastern wisdom. They find inspiration for their accessories, such as bracelets, earrings, and scarves, from around the world and in nature. Today, 7EAST has grown remarkably and has become a well-established brand with a strong online presence, found at over 300 retailers across Sweden, Norway, Denmark, and Switzerland.
The Solution
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Scaling Smarts: How Content-Aware AI Revolutionized 7EAST's Image Cropping
7EAST's workflow transformation began with Crop.photo's subject-aware cropping technology. This AI-driven solution intelligently identified and highlighted key elements within each product image. For 7EAST's diverse range of accessories - from intricate bracelets to statement handbags - the system recognized each item as the focal point, automatically adjusting the crop to fit the required canvas size.
The AI's ability to "see" products much like a human editor would prove crucial. Whether dealing with a delicate necklace or a bold scarf, the system consistently placed each item in the most visually appealing position. This eliminated the need for manual adjustments across hundreds of product shots, addressing 7EAST's primary challenge of maintaining subject consistency and visual harmony across their entire product line.
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White-Out Wonder: AI's Background Removal Revolution at 7EAST
Crop.photo's AI-driven background removal technology became 7EAST's secret weapon in the war against cluttered backgrounds. This intelligent system effortlessly identified and removed existing backgrounds, replacing them with crisp, clean white canvases. Gone were the days of painstakingly outlining each delicate bracelet or textured handbag.
For 7EAST's vast array of accessories, this meant a quantum leap in efficiency. Every product shot - from intricate necklaces to bold scarves - could now boast a consistently pristine backdrop without hours of manual labor. The AI's precision in detecting product edges ensured that even the most complex items retained their visual integrity.
While the automated process drastically reduced editing time, 7EAST's team retained full control. Editors could still fine-tune results with pixel-level adjustments after the AI worked its magic, ensuring every image met their exacting standards. This blend of automation and human oversight allowed 7EAST to achieve visual consistency across their entire product line with unprecedented speed and accuracy.
One-Click Wonder: AI Bulk Cropping Revolutionizes 7EAST's Workflow
7EAST's image editing process underwent a seismic shift with Crop.photo's smart cropping & resizing tool. Gone were the days of tedious manual adjustments. The AI-powered system now handles bulk cropping and resizing with remarkable efficiency.
The team configured their ideal presets once, setting the stage for a streamlined workflow. With a single click, the smart cropping tool now tackles multiple tasks simultaneously:
- Cropping images to precise specifications
- Resizing to predetermined dimensions
- Adjusting backgrounds for consistency
- Saving in the desired output format
This automated approach slashed editing time from hours to mere minutes, translating to significant monthly savings. Johanna, thrilled with the user-friendly interface, summed it up: "I just upload the photos, and they're ready in minutes. It saves me a lot of time!"
Benefits
- 6x ROI: By automating content-aware crops and background removals, 7EAST has saved hundreds of dollars and hours of manual editing work each month, freeing up their time to work on new accessories and collections.
- Enhanced Visual Consistency: Subject-aware AI cropping maintains visual integrity of images across diverse formats, ensuring the main subjects of 7EAST images were always consistently highlighted.
- Rapid and Precise Bulk Editing: The ability to create presets to specify different dimensions and formats of images enabled 7EAST to create uniform images in bulk that were ready to be used on their website with a click of a button!
- Reduced Labor, Time, and Stress: 7EAST was able to whittle down over 12 hours of manual editing to less than 1/10 of that time. This in turn greatly reduced the stress involved in manually cropping hundreds of photos under very tight deadlines, and assisted in launching products to market more rapidly than before.
Results
Images Processed Per Year
Return On Investment
Savings On Photo Editing
Time Saved Per Month
By automating subject and body-aware crops, and background removals, 7EAST has significantly reduced the time to do edits. The solution not only greatly reduced the stress associated with manually editing hundreds of photos each month under tight deadlines, but also assisted in faster product launches, and freeing up time to focus on the heart of their business - working with retail partners, and creating and designing new accessories and products for their customers.
