Introduction
“Using Crop.photo, for us, was very KPI driven. The first KPI was time to market our banners and, of course, the ROI from Crop.photo as well. Before we had to do a lot of back and forth with the agencies on what we wanted in banners for various channels. Now it’s like putting back this creative control with the teams that are producing those banner images. So, Crop.photo really helped us on time to market. It also amps up the ROI for sure, it’s definitely an increase. Since it was manual before, and now we have banner automation, the ROI is quite huge. It’s 10x ROI with Crop.photo! So that’s really good.”
The Challenge
High Volume of Omnichannel Banner Variants
Lacoste faced the challenge of creating 200+ banner variants, from a single product image to cater to diverse formats for social media and digital ad platforms, including Google display ads and Instagram posts. This required extensive manual effort to resize and adjust each banner element according to the specific dimensions and aspect ratios needed for various channels.
Inconsistent Brand Identity Across Banners
Maintaining consistent branding, design, and messaging across all banner ads & social media posts posed a significant challenge. Manual adjustments to each element increased the risk of inconsistencies, potentially affecting Lacoste's brand identity and the overall quality of their marketing materials.
Resource Drain and High Costs
The current manual process was time-consuming and costly, requiring multiple design team members to spend significant hours resizing paid and social media banners. Lacoste aimed to streamline their marketing campaign banner resizing process across multiple channels, reducing the workload on their graphics team and the turnaround time.
Adapting Images to Difficult Formats
Lacoste's banners often required expanding the background when the original photo did not match the desired dimensions. This was a challenging and labor-intensive task, as it required manual iterations with Photoshop’s generative fill tool to ensure the visuals fit the required safe zones, further complicating the design process.
Language-Specific Layout Variations
Each campaign at Lacoste required multilingual text depending on the target language, such as English, French, German, or Arabic. This significantly impacted the visual layout across formats. Adapting the design to accommodate different languages and ensuring that each banner maintained a cohesive and visually appealing layout was a major challenge, slowing down the banner creation process.
About Company
The Solution
GenAI-Driven Banner Automation
Crop.photo’s GenAI-driven banner automation significantly reduces design time by up to 90% and cuts advertising costs by up to 30%. By inputting multiple product images, Lacoste automatically generates multiple banner sizes, ensuring speed and visual consistency across diverse channels. Subject-aware intelligent AI cropping highlights key visual elements across different formats, adapting from wide leaderboards to narrow skyscrapers while learning from past crops to improve future outputs.
Expanding Backgrounds
The generative AI feature automatically expands images that don’t match the required formats, adding background material and recovering cut-off elements like shoulders or hands. This eliminates the need for manual adjustments, allowing Lacoste to process a large volume of images efficiently while maintaining visual integrity, even in challenging banner dimensions.
Multi-Format Image Export
Crop.photo provides the ability to export images in multiple formats, including PSD with layered elements. This ensures that Lacoste's creative team retains full control over the final design, allowing for further adjustments and fine-tuning as needed. This flexibility supports their requirement for detailed creative input, ensuring that all aspects of the banners can be customized to meet specific campaign needs.
![AI-Driven Text Translation and Multilingual Support [Coming Soon]](https://cdn.prod.website-files.com/640b6725a383ca060fafb303/66aace92598c595014223896_66aace83da13a8c45231df45_solution-4.png)
AI-Driven Text Translation and Multilingual Support [Coming Soon]
This feature automatically generates compelling calls to action and headlines from one language and translates them into various languages. This ensured that each banner maintained a cohesive layout and messaging across global markets, enhancing campaign effectiveness without additional manual effort.
Benefits
- 10X ROI: By automating banner resizing, Lacoste has reduced the time designers spend on mundane tasks, lowering production costs and reallocating resources to strategic creative initiatives. They estimate over $120K+ in annual savings since rolling out Crop.photo.
- Rapid Multi-Channel Deployment: Automated banner creation reduced production time from 7 hours, for a pack with 15 formats, to minutes, allowing Lacoste to quickly adapt campaigns for various digital platforms, including social media and display ads.
- Enhanced Visual Consistency: Subject-aware intelligent AI cropping maintained the visual integrity of images across diverse formats, ensuring that key elements were consistently highlighted, which is critical for compliance with their brand guidelines.
- Localization for International Market: The ability to easily adjust banners for 20+ languages across global markets enabled Lacoste to maintain cohesive and effective global campaigns without additional manual effort.
Results
Hours Saved Per Month
Return On Investment
With Crop.photo’s AI-driven banner automation solution, Lacoste significantly increased their banner generation volume, achieving greater efficiency, visual consistency, and adaptability for global campaigns. The automation of repetitive tasks reduced design time and production costs, while complying with the brand's visual guidelines across digital platforms. The solution not only optimized current marketing campaigns but also set up Lacoste for scaling banner production globally. Crop.photo’s template-driven AI solution met Lacoste’s omnichannel advertising needs, providing a competitive edge to their marketing teams in the fast-paced fashion industry.
