Introduction
“One of the biggest image-editing headaches we faced was having to manually upscale or downsize photos to maintain uniform subject sizes across different aspect ratios. Now with Crop.photo, we are able to maintain a consistent subject size across multiple crops with just a click of a button!”
The Challenge
Consistent Sizing for Powersports Dealership Images
Room 58 provides a suite of online retail solutions for motorcycle and powersport dealerships, creating a variety of digital content for their customers while showcasing their brand. Room 58 receives, or captures digital photography for its customers, and then edits the images so they are ready to be shared across various online channels including their Brand Asset Management system, dealers websites, social media platforms, and other searchable online channels. Because there is such a variety of subjects and photo sizes, editors struggled to maintain consistency while editing images - subjects would either be too large or too small within frames, which created an incohesive look and feel. As a result, editors would need to spend an excessive amount of time manually editing each image until they achieve a cohesive look and feel.
Time-Intensive Image Editing for Brand Consistency
Room 58 collaborates with a diverse range of powersports dealerships, each with its own brand guidelines and requirements. The photos they receive or capture vary greatly in style and specifications. To ensure uniformity in size, format, and overall look, Room 58 had to manually edit each image. This process was necessary to maintain brand consistency across various digital platforms, all of which required different specifications. However, the manual approach was repetitive, time-consuming, and costly. It also introduced the risk of inconsistencies that could compromise brand integrity and erode client trust. Room 58 needed a more efficient solution to reduce costs, save time, and deliver consistent, high-quality imagery to their clients.
Inconsistent Framing of Vehicles Leads to Manual Edits
Room 58 faced a persistent challenge when working with images of motorcycles, ATVs, and powerboats from various dealerships. Resizing these images often resulted in critical parts of the vehicles being cropped out, which disrupted visual consistency. Centering and aligning the vehicles in each frame was essential to maintain brand standards, but no tool could effectively automate this process. This forced Room 58 to resort to manually editing each image, centering the vehicles and ensuring proper alignment—an inefficient and time-consuming task.
About Company
Room 58 is dedicated to the delivery of software that helps global brands grow, while protecting and enhancing brand image and consistency around the world. With note-worthy clients like Harley Davidson, Land Rover, Volkswagen and more, they provide a single place for all the branding and digital needs of motorcycle and powersport dealerships, including ecommerce, SEO/SEM, and asset management. From designing fully functional websites, to professionally shooting and creating videos for their customers, they work with companies to ensure they are able to digitally convey and share their brand to the world.
The Solution
Quickly Crop Photos in Bulk with Smart Cropping Tool
Instead of cropping each image manually, Room 58 can now use Crop.photo’s intelligent AI capabilities to crop and resize images in bulk. After configuring the presets for how they would like each image, they can now crop, resize, adjust backgrounds, and save images in the output size and format they want - all in a single click! This in turn saves hours of manual editing work and hundreds of dollars each month.
Content Aware Scaling and Cropping
Crop.photo’s subject-aware cropping intelligently identifies, preserves, and highlights key visual elements within images. It uses AI to recognize which subjects are the focal points to each image, and automatically resizes the image to fit into the required canvas size. In the case of Room 58, each motorcycle or vehicle was highlighted and centered in each photo in the most visually pleasing way possible. Additionally, Crop.photo enables images to be cropped in bulk, eliminating the need to manually edit individual photos to the same set of standards. Room 58 is able to save a significant amount of time and money by automating crops, ensuring speed and visual consistency across channels.
Background Removal and Replacement
Room 58 receives many different photos from customers that come in a variety of sizes and formats. Because they need to create a cohesive look for all images, it was very time consuming and tedious to manually replace backgrounds for each image to create a unified look. Crop.photo is able to remove backgrounds and replace them with solid colors or custom images seamlessly for any object including vehicles, and includes a convenient tool to allow users to make pixel adjustments after cropping is complete.
Benefits
- 7x ROI: By automating background removals and content-aware crops, Room 58 has saved hours of manual editing work, lowering production costs and time, so that they can focus more on innovating digital solutions and fine-tuning branding for their powersports dealers.
- Enhanced Visual Consistency for Powersports Vehicles: Subject-aware AI cropping maintains visual integrity of motorcycles, ATVs, and powerboats images across all formats, ensuring the main subject of Room 58’s images were always consistently highlighted. They were able to utilize Crop.photo’s AI capabilities to whittle down over 12 hours of manual editing to less than 1/10 of that time.
- Rapid Multi-Channel Deployment Across Different Digital Platforms: The ability to create presets to specify different dimensions and formats of images enabled Room 58 to create uniform images in bulk that were ready to be used by clients with a click of a button!
Results
Images Processed Per Year
Time Saved Per Month
Savings On Photo Editing
Return On Investment
With Crop.photo’s AI-driven content-aware cropping, Room 58 significantly increased efficiency in creating bulk uniform images for clients that were ready to be used on all their digital platforms. The automation of tedious manual editing tasks reduced design time and production costs that they were then able to transfer onto their customers. The solution not only assisted in speeding up their editing process, thus freeing them to work on more creative design solutions, but also ensured compliance and preservation of their customer’s brand image across multiple digital platforms.
